Dagless Holdings Limited (“Dagless”, “we”, “us”, “our”) of Brigstock Road, Wisbech, Cambs, PE13 3JJ is committed to protecting and respecting your privacy. Dagless is committed to the protection of the personal data we process in line with the data protection principles set out in the General Data Protection Regulation (“GDPR”) and the Data Protection Act 2018 (“DPA18”). This privacy notice explains what personal data Dagless collects from individuals who visit any of the Dagless Holdings Limited websites, contact us using our web forms, by email, phone or through one of our social channels; or other marketing communications (“you”, “your”). It also explains what information we collect automatically when you visit our website. Dagless Holdings Limited is the data controller for the purposes of the GDPR in instances where you make an enquiry with us, registered in the UK with the Information Commissioner’s Office, registration number ZA106425. As an information-led business, we place great importance on ensuring the quality, confidentiality, integrity, and availability of the data we hold and in meeting our data protection obligations when processing personal data. Dagless are committed to protecting the security of your personal data. We use a variety of technical and organisational measures to help protect your personal data from unauthorised access, use or disclosure. We update this privacy notice from time to time in response to changes in applicable laws and regulations, to our processing practices and to the products and services we offer. When changes are made, we will update the date at the top of this document. Please review this privacy notice periodically to check for updates.
Information you provide to us We process all information you give us, either through our websites https://www.shiregb.com/, https://shireequine.co.uk/, https://www.eventusbedding.co.uk/ (our sites) or by corresponding with us by telephone, email or otherwise. This includes information you provide when you use our sites, subscribe to a service, search for a product or service, or other social media functions linked to our sites (Facebook, Twitter, Instagram), or when you report a problem with our sites. Information processed following an enquiry We process the following information:
We use your name, address, email address and telephone number to contact you about your enquiry. Cookies and Web Beacons Dagless uses cookies on our websites and web beacons in some emails. Cookies are small text files and web beacons are small graphic images. They are downloaded to your device when you visit a website or receive certain emails, unless you have set your browser to reject them. We use cookies to remember your preferences, display content that is more relevant to you and improve your overall experience of our sites. We use web beacons to track the actions of individuals (such as email recipients) and measure the success and response rates of our marketing campaigns. To learn more about cookies, web beacons and what you can do to opt out of receiving them, please view our Cookies Notice here.
We may use your data for the following purposes and on the following lawful bases:
Purpose | Lawful Bases for Processing |
Responding to correspondence from you | It is in our legitimate interest to respond to enquiries made via our websites, by email, through our social channels or any other means |
Sending you information such as Dagless news and product information which may be of interest | When you agree to be contacted for marketing, we will rely on your consent, which may be withdrawn at any time by emailing privacy@shiregb.co.uk |
Business management, forecasting and statistical purposes | It is our legitimate interest to identify areas for managing current business relationships, develop new products and services, and for managing our business |
Improving our websites and the overall website visitor and user experience | It is our legitimate interest to allow analytics and search engine providers to help improve and optimise our websites |
Improving our websites and the overall website visitor and user experience | We use cookies on our websites with your consent |
We are a UK-based company, with no current operational need to transfer or store your personal data outside the European Economic Area (the “EEA”), where the data protection laws are not equivalent to those within the EEA. Should our operational needs change and there be a need to transfer your personal data outside the EEA, we will only do so using Standard Contractual Clauses approved by the European Commission, which contractually oblige our group entities in those countries to comply with the same data protection standards as legislated within the EEA. Our websites include links to our social media channels. Once you navigate away from our sites via one of the links, the site you transferred to may collect your IP address and may set a cookie on your device. When you use one of these links, you are sharing information to another website or service and this privacy notice will no longer apply. Please read the privacy notices provided by the particular service website you are directed to before posting any personal information using these links.
The GDPR provides you with certain rights in relation to the processing of your personal data, including to:
Some of these rights are not absolute and are subject to various conditions under applicable data protection and privacy legislation, laws, and regulations to which we are subject. If at any time you decide that you no longer wish to be contacted for marketing purposes, or if you would like to exercise any of your rights as set out above, you can contact us at privacy@shiregb.co.uk. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances. In addition to the above, please note that you have the right to make a complaint at any time to the Information Commissioner’s Office if you are concerned about the way in which we are handling your personal data.
We will retain your personal data for as long as is necessary to provide you with our products and ongoing services and for a reasonable period thereafter, to enable us to meet our contractual and legal obligations and to deal with complaints and claims. At the end of the retention period, your personal data will be securely deleted in accordance with the Dagless Personal Data Retention and Destruction Policy and Schedule.
You can contact Dagless in relation to data protection and this privacy notice by emailing privacy@shiregb.co.uk.